Madonna Hires PR Help for Next Image Makeover

Madonna has run into some major problems with her charitable organization Raising Malawi, and she’s brought in some big-time PR help to fix them.

Madge’s organization, which works to help children affected by AIDS, was meant to open a school in the African nation, but is now facing accusations that £2.4million intended for the effort has been wasted.

Madonna has dumped the board (The Daily Mail notes that no one on the board has been accused of wrongdoing) and hired “The Masters of Disasters,” publicists Mark Fabiani and Chris Lehane, to help turn around the organization’s image.

According to the Mail, the Masters are being paid £18,000 a month (about $29,000).

In addition to waste associated with the Raising Malawi Girls’ Academy, the charity has been hit with a number of lawsuits from employees.

There is an internal investigation happening (ties to the Kabbalah Centre International have been implicated as part of the problem)and the interim board includes her manager Guy Oseary.

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Publish date: April 4, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT