Major League Soccer Kicks Off MLS Unites Campaign

Players, coaches remain engaged during the coronavirus pandemic

MLS Unites kicked off with a video featuring players and coaches Major League Soccer

Major League Soccer kicked off its MLS Unites campaign as a way to spotlight efforts by the league and its teams, players and fans during the coronavirus pandemic that put play on halt.

Commissioner Don Garber said in an email to fans that the goals of MLS Unite are to educate and inform fans on the importance of key health and safety messaging while creating fun player-focused content to keep them engaged and saluting those fighting Covid-19 on the front lines.

MLS Unites kicked off with a video featuring players and coaches.

The league also marked National Doctors’ Day Monday with another video in which players and coaches offered their thanks to medical professionals who are putting their lives on the line during the pandemic.

Garber wrote, “I have always believed that the MLS community is defined by its courage, fortitude and great spirit of unity. It is these values that will get us through this difficult time and have us come back even stronger when we return to playing games in the months ahead.” David Cohen is editor of Adweek's Social Pro Daily.