The Newspaper National Network yesterday announced a study that showed Web traffic on big-market newspaper websites reached record levels in April 2010, according to the NNN’s reading of comScore Media Metrix figures.
For each month from January through April, the newspaper sites in NNN’s top 25 markets welcomed an increasing number of unique visitors — from 72.9 million in January to 83.7 million in April. Across the entire Internet, unique visitors climbed for each month, from 208.9 million in January to 213 million in April. Non-newspaper sites experienced flat or declining traffic over the same period. The Huffington Post, for example, saw unique visitors fall each month, from 22.8 million in January to 22.2 million in April.
It’s worth noting that the “Newspapers in the Top 25 Markets” appears to mean a list of about 40 papers that includes The New York Times, The New York Daily News, The New York Post, the Los Angeles Times and The Washington Post, so a side-by-side comparison with a site like HuffPo might not be entirely first. Still, the upward trend in newspaper sites’ traffic is nice.