Arianna Maps Out Her Plans for MapQuest

In honor of MapQuest’s 15th birthday and move to brand new office space in Denver, Arianna Huffington flew in to the mile-high city Monday night for a party. Denver Business Journal reporter Greg Avery got the lowdown on what she and her COO Jon Brod plan to do with the web’s original A-to-B web app.

The president and editor-in-chief of AOL’s Huffington Post Media Group actually deems Mapquest a “great comeback story,” which surprises FishbowlLA, as we never realized the service was in danger of going away. She plans to embed MapQuest within her 800 or so Patch sites, as well as use it to support other AOL content areas. Per Avery:

AOL just hired a blogger to write about architectural attractions and other off-the-beaten track destinations for travelers — something that will make good use of MapQuest, she said. The company plans to use MapQuest as a the technology behind a new, nationwide traffic service, and MapQuest will start developing microsites to help people find destinations and experiences connected to various popular past times and passions.

The new 17,000 square foot space in Denver’s downtown SugarCube building (pictured) houses 60 MapQuest employees, and has room for ten expected new hires.

@hollywoodspin Richard Horgan is co-editor of Fishbowl.
Publish date: April 26, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT