MapQuest Navigator for iPhone Provides Turn By Turn Directions on a Subscription Basis: Are People Ready for Subscription Apps?

Screenshot courtesy of MapQuest

I’m fascinated by the iPhone app pricing experiments that I noticed over the past month or two. Here’s the latest one…

MapQuest Navigator on iPhone: Intuitive, simple, voice-guided navigation at a great low price

This is first app I’ve seen that asks you to pay (99 cents) for a 14-day trialware. Even more fascinating is that MapQuest does not reveal the cost for 30 day, 90 day, and 1 year subscriptions anywhere on its iTunes product page.

MapQuest Navigator 1.0 (iTunes App Store)

You can, however, find this information in the blog announcement that I linked above:

$3.99 for 30 days
$9.99 for 90 days
$29.99 for one year

This actually compares reasonably well to, for example, Navigon’s well-liked (4.5 stars out of 5) MobileNavigator for iPhone which is priced at $89.99. And, I’ll guess that Navigon will charge for a major update sometime in the next couple of years.

Publish date: October 9, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT