Marc Ecko Buys Permanent Marketing Space for a 20 Percent Discount

Fashion brand Marc Ecko offered a 20 percent discount for life to anyone who would get a tattoo of the brand’s logo. Who would do such a thing? Three guys, who then sent pics of the new tats to So I guess that makes the “Branded for Life” campaign a success? BTW, this is what these guys are permanently promoting.

Publish date: April 11, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT