Marshalls is launching a unique Facebook campaign for the next three weeks where people are asked to sign up as fans, take quizzes and earn keys to unlock a free $5,000 wardrobe. The concept was designed by Hill Holiday and represents yet another big brand moving into Facebook.
The campaign involves users first signing up as a fan for Marshalls at the Marshalls’ Facebook Page. The contest starts each Thursday, where fans play a quiz based on the campaign’s online videos. Completing the quiz gets you the key, and for each key earned, $1 is donated to the Dress for Success charity.
Then, as Wednesday hits, key holders are reminded to come back to the fan page to try their key between noon and midnight Eastern time to see if it unlocks a ‘virtual wardrobe’ worth $1000. 25 keyholders also win $50 gift cards.
According to HH: