Mashable Grows, Hires New Editor

Mashable isn’t just for social media nerds anymore. The site has added an Entertainment, United States News and World News section to its coverage, and hired a new editor, Lance Ulanoff. He comes to Mashable from and will work with Adam Ostrowbefore he moves up to Executive Editor. Ulanoff decided to move on because of the site’s intense readership. “Its readers are early adopters and that is what is so exciting to me,” he told The New York Times. “I see all of these eyeballs waiting to share even more.”

Pete Cashmore, the site’s CEO and Founder, says the next stop is world domination. Or something very close to that:

Mr. Cashmore said expanding entertainment coverage and creating a content channel for United States and world news is part of Mashable’s plan to become ‘the source of news for the digital generation.’

FishbowlNY isn’t sure people are going to flock to the site for news stories, but the entertainment section should be a hit. We look forward to a piece on which actor is most like which Angry Bird and why.

Publish date: September 13, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT