Mashable Is Hosting a Live Show on Twitter From SXSW Featuring Interviews, Music and More

Cookie Monster will be involved, and Twitter will be selling ads

Cookie Monster joins Mashable and Twitter for the first ever SXSW live show. - Credit by Sources: Sesame Street, Mashable, Twitter
Headshot of Sami Main

Did you know Cookie Monster before he was cool?

This year, the most famous devourer of baked goods on that street called Sesame will take part in Mashable’s live show at South by Southwest.

At 1 p.m. ET March 10-12, Mashable will host 90-minute livestreams on Twitter from Austin, Texas.

“The Mashable Show,” as it’s being called, will be hosted by the site’s executive editor, Jessica Coen, and social editor Tracey Edouard, who will be joined by comedian Kerri Doherty—and Cookie Monster will appear as everyone’s favorite sidekick. Other Mashable editors and reporters will also join the lineup.

Viewers will see exclusive interviews, live music and comedy performances on the livestream in addition to interactive elements within Twitter’s app, such as polls and real-time responses from Twitter users.

“If you’ve been to SXSW before, you’re familiar with the Mashable House, which is packed with the most exciting and creative people in town,” said Gregory Gittrich, CCO of Mashable, in a statement. “This year, we’re thrilled to take our signature IRL experience and connect it with the social web by premiering our show from main stage at the Mashable House.”

“Our 9 million plus Twitter followers make for one of the most influential and engaged audiences you’ll find anywhere,” he said.

Also in a statement, Twitter COO Anthony Noto said: “The SXSW conversation unfolds in real time on Twitter every year. Thanks to this collaboration, our young and tech-savvy audience will have access to the live video stream of Mashable’s expert analysis and the related conversation all on Twitter.”

Advertisers interested in being involved with the show will have mid-roll spots and original clips produced by Mashable available for sponsorship and promotion through Twitter.

Don't miss Brandweek Masters Live, Sept. 14-17, a fully reimagined virtual experience assembling the foremost brand marketers for 4 days of main stage insights, Masterclasses and more. Secure your pass before rates increase on 9/2.

@samimain Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.