Late yesterday, MDC Partners, home to Allison + Partners, Attention, Kwittken + Company, and other advertising, PR, and digital firms, reported a 36.9 percent jump in revenue in 2011. Revenue for the year totaled $943.3 million versus $689.1 million the previous year. Organic growth was up 17 percent.
“While our business is growing at a healthy pace, we are being diligent in our analysis of investments and are implementing a leaner operating structure across our network, aimed at expanding margins,” said CFO David Doft in a statement.
Operating profit for the year was $9.3 million versus $30.3 million in 2010.
Revenue for the fourth quarter was up 20.5 percent to $254.3 million, a year-over-year increase from $211.0 million. Organic revenue was up 6.7 percent. Operating profit actually swung to a loss of $4.6 million for the quarter.
The Strategic Marketing Services division showed revenue totaling $608.1 million, up 38.5 percent from $438.9 million year-over year. For the quarter, revenue was up 27.1 percent to $165.5 million from $130.2.