Media Beat: How Brian Stelter Almost Became A Network TV Campaign Embed

How did an 18-year-old college student in Maryland gain the trust of and get access to TV executives and anchors in New York? “By posting 10 or 15 posts a day meant that the industry knew it was a reliable consistent source,” says Brian Stelter, creator of our sister site TVNewser and now a media reporter for the New York Times and author of the just released book “Top of the Morning.”

As he neared graduation, Stelter had to make a choice: work in TV news, or cover it.


@KevinEckTV kevin.eck@adweek.com Kevin Eck is a writer and editor for Adweek.
Publish date: April 24, 2013 https://dev.adweek.com/digital/media-beat-how-brian-stelter-almost-became-a-network-tv-campaign-embed/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT