In the third and final segment of our interview with Mashable.com Editor-in-Chief Adam Ostrow we discuss Apple’s lack of transparency and whether or not it matters.
“Apple doesn’t tweet, it’s not as active on social media sites as some companies,” he explained. “But I think that’s part of what makes them interesting.” Like with the iPad, “you never know what’s going to happen.” Transparency for a company with highly sought-after products adds to its allure, and since there’s only one Apple, it makes sense for them to benefit from that.
Later, we asked Ostrow about privacy issues Facebook has dealt with of late. Facebook CEO Mark Zuckerberg recently said that people don’t care as much about privacy online than they used to, to which Ostrow responded, “I think people do care a lot. Unfortunately a lot of them don’t really realize they care until it comes back to hurt them.”
He continued, “Facebook’s goal was to encourage people to share publicly as much information as possible because it builds a richer search engine. It makes them more competitive in this real time search space everyone’s trying to get a piece of.” The problem seems to be finding a happy medium that protects information — no small task — while still running a viable site.
PART 1: How Mashable works can be found here.
PART 2: How pay walls will affect social sharing: negatively.
Media Beat is mediabistro.com’s interview series with the movers and shakers of the media world. View all past episodes at MediaBeat.com.