Media Outlets Fire Up Their iPad Apps

Apparently, the folks at Apple are quietly releasing a new tablet called the iPad Saturday — an event receiving little or no publicity — and several media outlets outlined their plans for applications for the mysterious device.

The New York Times: The New York Times Editors’ Choice app, available free-of-charge, will offer two pages of content featuring the top 8-10 articles from the newspaper’s news, business, technology, opinion, and feature sections, along with videos and photo slideshows. Articles can be downloaded for offline reading and shared via email. Medialets helped to develop the ad units for The New York Times Editors’ Choice app, and Chase Sapphire is its exclusive launch sponsor.

Time: The Time iPad app, available for $4.99, will provide all of the content from the weekly magazine, as well as photo slideshows and videos, and users can flip through sections and zoom in and out of text and photos. Issues will be uploaded every Friday, and the app also includes access to content from international issues and a live news feed from New York-based digital design shop The Wonderfactory and Dutch publishing-software company WoodWing helped Time to develop the app. Advertisers sponsoring its launch include Fidelity, Korean Air, Liberty Mutual, Lexus, Toyota, and Unilever.

MSNBC: will automatically display an HTML5 video player on the iPad, since the tablet does not support Flash.

The Wall Street Journal: The Wall Street Journal for iPad is available as a stand-alone subscription for $3.99 per week, and it includes fare from both the print and online editions, including news and information, full-screen video, market data, and customizable features including the ability to save articles and full sections — such as What’s News, Marketplace, Money & Investing, and Personal Journal — for later or offline reading. The app’s “Now” issue features news and coverage throughout the day, top article picks from Journal editors, and the ability to swipe through from section to section or article to article within sections. Subscribers will also receive access to an archive of each day’s print Journal from the previous seven days, along with My Journal for saving and sharing articles across Launch advertisers include Buick, Capital One, Coca-Cola, iShares, FedEx, and Oracle.

The Weather Channel: The Weather Channel App for iPad, available free-of-charge, combines content from the cable network and, offering enhanced viewing of numerous weather forecasts, maps, and videos, as well as future radar imagery in motion on a map, using proprietary TruPoint technology developed by TWC. The app also offers forecasts in current, hourly, 15-minute, 36-hour, or 10-day increments, along with interactive maps, severe weather information, a video center, and social-media integration including direct access to the TWC Twitter feed and feeds from meteorologists and severe weather experts.

CBS: Content available for the iPad will include clips from CBS shows such as The Young and the Restless, How I Met Your Mother, Two and a Half Men, NCIS, CSI: Crime Scene Investigation, Undercover Boss, The Good Wife, The Late Show with David Letterman, and the most recent full episodes of Survivor. CNET fare will include video from Loaded, The Buzz Report, Apple Byte, CNET Conversations, Prize Fight, and First Look Reviews. And a new custom app will combine programming from CBS Radio and streaming partners including Yahoo! Music with‘s scrobbling technology, artist pages, photo galleries, charts, and event listings. The CBS library on iTunes will also be available to iPad users.

Men’s Health: As reported by sister blog FishbowlNY, every new iPad will come with a free digital version of Men’s Health, made up of the first 12 pages. The April edition will then be available for $4.99, with the May edition set to follow April 20. The electronic version of Men’s Health will include real-time polls, increased social-networking capabilities with Twitter and Facebook, audio-narrated slide shows, and photo galleries of bonus content. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 2, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT