Media Synergy 101: Newseum Unveils Anchorman Exhibit Today, Anchorman 2 Opens One Month Later

If you don’t live in a frat house or attend high-school, it may have been a while since you’ve heard literally every word of the movie Anchorman: The Legend of Ron Burgundy repeated to you verbatim by someone named Brad or Chad or Steve. Some of you may have never had, and are still waiting to have, such a scintillating  comedic experience.

Well, if you live in the DC area, your long wait may be over. In case you haven’t heard, the Planet Hollywood DC Newseum has a new Anchorman exhibit. It’s inspiring all sorts of quote-referencing articles from the local and national media outlets, and it promises to be waaaaaaaay more edutain-ing than the boring old Civil Rights Movement, or journalism during the Civil War (YAWN!). What’s more, you can guarantee nearly every one of your straight male co-workers will be moved to blow the dust off that old DVD case, pop that scratched disc in the Xbox, and relive the memories. Which means you’ll get to reap the benefits all next week at work:

“Keep it classy, Sandy! Get it? Cuz your name is Sandy…”

“‘I love scotch. Scotchety, scotchety scotch…’ Dude, I really do though. You ever tried Glenfiddich?”

“‘Don’t act like you’re not impressed.’ No but seriously, is that a wicked PowerPoint slide or what?”

And what’s even better, the whole exhibit is also a partnership with Paramount Studios to promote already guaranteed blockbuster hit Anchor Man 2: The Legend Continues one month before it hits theaters in select cities near you. So now you’ll be able to feel good about paying that $21.95 plus tax to get into the museum, because it’s all going to a good cause: helping a giant Hollywood studio make money.

Oh and learning of course.

Indeed, according to curator Carrie Christoffersen, the exhibit will help us learn about how there was sexism once in the news (If you didn’t get that from you know, just watching the movie), and also how TV anchors are vain (Whaaaa?!). Below is a real-life-non-parody segment of the USA Today article about the exhibit:

Newseum staffers believe the exhibit will be educational by shining a light on the industry at the time. For example, the movie comically looks at the old-school sexism that ruled 1970s newsrooms, making it difficult for women such as Veronica Corningstone (Christina Applegate) to sit in the anchor’s chair.

“There is a reality about the newsroom here and the changes that were going on at the time,” says Carrie Christoffersen, Newseum curator. “We like to edu-tain. You can get educated and entertained.”

Even Burgundy’s mustache brush “demonstrates that there is a level of vanity required by anchors in the 1970s,” says Christoffersen.

As for the jazz flute on display, used by Burgundy to impress Applegate in the film, Christoffersen has an educational element for that: “On-air chemistry was important to the anchors at the time. They needed that chemistry. This was the era where there would be ‘happy talk’ between the anchors,” she says. “Of course, Ron Burgundy takes it to a different level.”

Mustache brush = learning. Jazz flute = learning. Get it? That’s edutainment!