The Mentalist Draws a Blank with Social Media Research Firm

The social media sphere has allowed for a new level of information overload. Its overwhelming amount of nanosecond data can be sliced, diced, and spliced to draw conclusions that are often as fleeting as an Ashton Kutcher retweet.

Case in point: the “Involved Viewer Ratings” shared today by Pennsylvania research firm Listen Logic. After crunching more than 12 million social media conversations between October 2010 and the end of March, here’s what the firm drew out:

Maybe the reason conventionally top-rated shows like The Mentalist and The Good Wife generated less social media chatter is because their audience demographics skew older. Much more analysis is going to be required to understand such alternate TV program ratings.

@hollywoodspin Richard Horgan is co-editor of Fishbowl.
Publish date: April 12, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT