Fashion Week Styles Will Be Available Online Within Hours

Moda Operandi, a members-only shopping site, has partnered with Vogue to bring shoppers the latest designs from Mercedes-Benz Fashion Week, which starts today. Users can sign on and order fashions seen on the runway within hours after they debut. Usually, pricing and purchasing were taken care of in the weeks after the shows.

“Fashion Week has always been a press-focused event with a lot of buzz. Then customers were able to see every single style online but they still couldn’t secure those styles,” Moda Operandi co-founder Aslaug Magnusdottir told the AP. “There’s a disconnect there.”

This is just one way that digital media and online networks are impacting this year’s fashion extravaganza. Mashable takes a look at the impact social media is having on Fashion’s Night Out, which is taking place this evening. Diane von Furstenberg is also getting in on the action on Twitter.

Publish date: September 8, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT