Meredith to Launch Lifestyle Mag

Your lifestyle needs a new magazine. Yes, yours.

Meredith Corporation has joined forces with Joanna Gaines and Chip Gaines—owners of the Magnolia brand—to launch a new lifestyle magazine.

The working title for the new entry is Joanna and Chip Gaines Magnolia Lifestyle. Let’s hope something better comes along before it launches in October.

The Magnolia magazine will debut with 400,000 copies available at newsstands for $7.99 a pop. Content will cover entertaining, gardening, family, outdoor living and more. The first issue will be themed “Hospitality.”

As for the perils of launching a magazine in today’s shaky media climate, Meredith National Media Group president Tom Harty isn’t worried. He said the success of the Magnolia brand will carry over.

“They [Joanna and Chip Gaines] have a broad appeal to women across generations, including Millennials and Baby Boomers alike,” said Harty. “We believe advertisers will jump at the opportunity to reach such a strong and passionate consumer.”

You hear that, advertisers?

Publish date: July 20, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT