Messenger From Facebook is getting a new business inbox that will allow businesses to easily respond to customer messages via the application and users to easily toggle between business and personal accounts.
The business inbox began rolling out on iOS Tuesday and will be added to Android in the coming weeks.
Messenger product manager Mike Weingert said in a blog post that Facebook’s research determined that more than 90% of business administrators on the platform already use Messenger to communicate with friends and family, and many do not want to download and manage multiple apps.
Weingert also cited a survey from HubSpot finding that 90% of customers believe immediate responses from businesses are important or very important when they have questions related to sales and marketing, such as queries regarding store hours, product availability and options for delivery and pickup.
He wrote, “The new business inbox in Messenger will make it easy and convenient for businesses to respond quickly. And businesses can also choose to receive notifications in the Messenger app to remind them to get back to customers in a timely manner. The business inbox in Messenger also complements the Page Manager app, where, in addition to messaging, businesses can manage their Facebook posts, create ads and view page insights.”
Kern River Outfitters owner Matt Volpert added in the blog post, “We are currently seeing a 250% increase of messages from guests who need to reschedule their trips due to Covid-19. This makes it difficult for my small team to get back to these guests in a timely fashion. The business inbox in Messenger is a fantastic tool that will help me quickly respond to each and every one of my guests, whether I’m in the office or on the river.”