Many sites these days are quick to point out when businesses make mistakes on social media and how it negatively impacts their brands. But it’s also a great idea to look to some companies doing a fantastic job on social media, and trying to derive some inspiration from their success.
This post details how 10 top brands have created a unique social media strategy, and at the end includes an infographic generously provided from infographic creation tool Venngage that allows you to vote on who you think is doing the best job on social.
Denny’s—embracing the weird
For lack of a better word, Denny’s social media presence is … different. “America’s Diner” is perfectly content to say whatever it likes on social media, even when it doesn’t really pertain to its products. The company’s social media posts are silly, fun and never sound as if there was any corporate planning involved—which is likely what resonates with the younger audiences, making Denny’s a fan favorite for the younger generation.
where did he buy pancake shoes https://t.co/vN4fFi1SoN
— Denny’s (@DennysDiner) July 7, 2015
Oreo—creating amazing content
If you follow Oreo on social media, then the brand’s addition to this list should come as no surprise to you. Oreo must have an entire crew of designers on standby because it’s constantly churning out fresh, relevant content on its social sites. One of the brand’s best campaigns played out during Halloween of 2013, when Oreo created a Vine video series spoofing classic horror films featuring cookies.
Netflix—understanding its audience
It may be because Netflix has a plethora of data on its users, but it really seems like the company understands who its social audience is. Whether it’s a famous quote from one of its available titles, or a gif that summarizes how most of us feel about the video streaming site, Netflix continues to create content that resonates with users.
Netflix and chill? No, really. pic.twitter.com/ezcZ7V0peN
— Netflix US (@netflix) July 22, 2015
Pampers—nurturing its target market
The diaper company doesn’t just use social to market its product–it uses it to create a community of soon-to-be parents who can come together to share advice, feelings and memories. It’s working well for Pampers, too—can you imagine seeing this face and hitting the unfollow button?
Charmin—making the best of it
Let’s be honest: Not every product can be as glamorous as Grand Slams, cookies and streaming TV shows. But Charmin doesn’t think this is any sort of excuse for not creating a killer social media marketing strategy. The toilet paper company came up with a brilliant way to combat a mundane product with its #TweetFromTheSeat campaign, which asked users to send Tweets whenever they were … well, you know.
— Charmin (@Charmin) April 28, 2015
GrubHub—satisfying customer cravings
GrubHub knows just how to get its customers salivating over its products. Some people take pictures of their food before they eat, but GrubHub makes art out of it. It’s a completely understandable tactic for the company. Wouldn’t you take pictures of your products if they looked nearly as good as this?
Dove—inspiring people globally
Dove has a beautiful goal when it comes to social media. As read from the company’s Twitter bio, “Dove is committed to helping women realize their beauty potential by creating products that deliver real care.” That’s not just a nice tagline, either–Dove is constantly creating content aimed at making women truly feel good about themselves.
— Dove (@Dove) July 21, 2015
GoPro looks externally for amazing social media posts by harnessing the power of user-generated content. The camera manufacturer often encourages those using its product to send in some of their best shots. This not only makes for great content to share on social, but it also shows off the product in action.
Royal Dutch Airlines—caring for customers
Royal Dutch Airlines is a company that truly understands the power of social media as a platform for customer engagement. Even though airlines are notorious for garnering tons of social engagement—think mean tweets from a delayed plane on the tarmac—Royal Dutch Airlines is committed to answering them all. The company even includes the estimated response time in its Twitter header photo, which is updated every five minutes.
Always—taking a stance
When it comes down to it, companies should take a stance on a subject that they truly believe in, even if they risk alienating their fans by doing so. One company doing just that is Always. Its #LikeAGirl campaign, which advocates gender equality, absolutely caught fire and positioned the brand as a company that truly cares about its clientele.
Just because these are household brands with massive follower bases doesn’t mean other brands can’t be just like them. Look to these fantastic social media companies for inspiration, and get out there and start creating your own unique voice online.
If you need some help keeping up with your newfound social popularity, use a social media management tool like Sprout Social to help you keep up.