Michael Wolff on the Upcoming Changes at Adweek

Michael Wolff, Editorial Director of Adweek, sent an email to subscribers about the news that Brandweek and Mediaweek have published their final print versions, and are being folded into Adweek.

The new Adweek, to be unveiled April 18th, will have a redesigned magazine and digital platform. Writes Wolff:

As you’re well aware, the fractured industries of media, branding and advertising have become evermore complex and co-dependent – and it’s more important than ever that each part of the industry understands each other. So next week, Adweek, encompassing all the issues and personalities of the modern communications business – from advertising, media buying and brand building to content, social networks and digital strategies – is reborn. Bigger, bolder, better.

Neil Eisenberg, Adweek‘s Circulation Director, also sent an email to subscribers indicating that Adweek will be introducing all-new eNewsletters, including “The Overnight TV Ratings Alert,” “Today’s News in Advertising and Branding,” and “Adweek’s Breaking News Alert.”

For more information about the changes at Adweek, FishbowlNY will be talking to Wolff for our upcoming MediaBeat video series in the first week of May.