Is Snapchat the Next Buzzy Platform for Alcohol Brands?

Alcohol brands, including Jim Beam, have dipped their toes into Snapchat, but should they really flock to the ephemeral social media platform?

Snapchat has started to build serious buzz among brands over the past several months. Many different brands, from Gatorade to Starbucks to Taco Bell, have launched Snapchat campaigns. But despite its growing popularity, the platform may not be right for all brands. Alcohol brands, including Jim Beam, have dipped their toes into the platform. But should alcohol brands really flock to the ephemeral social media platform?

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