Microsoft Dynamics 365 for Sales Is Now Integrated With LinkedIn Sales Navigator

Microsoft closed its acquisition of LinkedIn last December

Headshot of David Cohen

Microsoft announced Monday that its Dynamics 365 integrated enterprise resource planning and customer relationship management system completed a new integration with LinkedIn.

Microsoft executive vice president, cloud and enterprise group Scott Guthrie announced in a blog post that Dynamics 365 for Sales can now deliver insights from LinkedIn Sales Navigator.

Microsoft announced last June that it would acquire the professional network, closing the transaction last December.

Guthrie wrote:

Today we’re announcing with LinkedIn new integration that will help salespeople deliver better outcomes using insights from LinkedIn Sales Navigator and LinkedIn’s 500 million professionals. Sales Navigator with Dynamics 365 will dramatically increase the effectiveness of salespeople by tapping into their professional networks and relationships, giving them the ability to improve their pipeline by:

  • Leveraging signals across email, CRM and LinkedIn to get contextual recommendations for the next best action within Dynamics 365 for Sales, facilitating introductions directly through the company’s network and sending InMail, messages and customized connection requests.
  • Engaging buyers with tailored content throughout the account lifecycle and getting account and lead updates, including news mentions and job changes.
  • Building strong relationships with existing contacts through access to LinkedIn profile details including photos, current roles and work history.

We’re making it easier for customers to take advantage of this solution by introducing a single offer that brings together LinkedIn Sales Navigator and Dynamics 365 for Sales at about one-half the cost of competitive solutions in the market, available in July. Details about the offer can be found here. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 24, 2017 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT