Microsoft Targets BlackBerry, iPhone Crowds

NEW YORK Microsoft claims it has developed a new line of mobile phones, which will satisfy both business-focused BlackBerry users and the entertainment/social media-oriented iPhone crowd.

The company announced this week the latest phone lineup, powered by its Windows Mobile software. The promise of these phones, which will challenge BlackBerrys, the iPhone, and several new Google-powered units, is summed up by the company’s new tagline: “One phone for work and play.”

“We all want to connect quickly to the people and information that’s important to us from across our lives at work and at home,” Microsoft CEO Steve Ballmer said in a statement. “A Windows phone lets people take their entire world of digital information, communications, applications and entertainment with them wherever they go.”

Among the new Windows-powered phones rolled out in North America are the HTC Pure from AT&T, the HTC Imagio from Verizon Wireless, the Samsung Intrepid from Sprint and the HTC Tilt 2 from AT&T.

Most of these Windows phones employ touch screens and feature easy Web browsing — much like the iPhone. They can also easily connect to platforms like Facebook and Twitter, per the company. However, the phones are also designed to enable users to back up and share heavy data and even utilize business software like Microsoft Word, Excel and PowerPoint.

In addition to the new phones, Microsoft has launched Windows Marketplace for Mobile, its answer to Apple’s extremely popular App Store. The new store is debuting with 246 apps, including programs built by MySpace, Netflix and Zagat, along with numerous games. Apple’s store is said to stock over 75,000 applications.

See also:

“Mobile Advertising Slowly Grows”

“The Revolution Will Be Mobile”

“Mobile Web Use Leaps 34%”

Nielsen Business Media

Publish date: October 8, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT