Mighty Taco Takes On Mighty Putin

How does a Western New York Mexican food chain generate favorable AP coverage? By firing off a press release and posting this on Facebook:


Besides the national media attention and, we assume, inevitable late night monologue punchlines, the fun of this is reading the reaction on Facebook. A couple of highlights:

Nik Malahosky: Give me a summer internship in public relations. I promise I’m a good worker, and even kind of funny sometimes. Your move.

Katya Babchuk: LOVE YOU!!!!!!!! Coming from a Ukrainian with wonderful family that lives there! God bless you guys!!

The first Mighty Taco opened in Buffalo back in the USSR era (1973). The chain now serves its signature Buffitos and other items at 21 area locations.

@hollywoodspin rhorgan@gmail.com Richard Horgan is co-editor of Fishbowl.
Publish date: April 4, 2014 https://dev.adweek.com/digital/mighty-taco-vladimir-putin-ban/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT