Mike Myers Sells Out the Toronto Public Library

It's never too late to become a first-time author.

Live, from the Bram and Bluma Appel Salon, it’s Friday Night!

Comedian Mike Myers is now additionally an author. His book Canada arrives this weekend and on Oct. 21, the 53-year-old comedian will kick off a brief Canadian book tour at the Toronto Public Library with a 90-minute session starting at 7:30 p.m. He is also due to hit bookstores in Ottawa and Montreal, as well as a Costco in Halifax.

Together with Penguin Random House, Myers has cleverly harnessed the power of social media, inviting fellow Canadians to share photos of what their corner of the country looks like, using the hashtag #MikesCanada. Also, check out this cheeky spelling note, from the book’s description:

This beautifully designed book is illustrated in colour (and not color) throughout, and its visual treasures include personal photographs and Canadiana from the author’s own collection. Published in the lead-up to the 2017 sesquicentennial, this is Mike Myers’ birthday gift to his fellow Canadians. Or as he puts it: “In 1967, Canada turned one hundred. Canadians all across the country made Centennial projects. This book is my Centennial Project. I’m handing it in a little late… Sorry.”

Myers will wrap up his five-city book tour Oct. 27 in Calgary.

@hollywoodspin rhorgan@gmail.com Richard Horgan is co-editor of Fishbowl.
Publish date: October 20, 2016 https://dev.adweek.com/digital/mike-myers-canada/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT