‘Kids on the Go’ App Offers NYC Parents New Options

As soon as the temperature dips in New York, parents start asking: What will we do with the kids? Short on square footage, New Yorkers often turn to the city’s parks, museums and other activities to entertain their offspring, but when the weather turns frosty those options narrow. Enter the Mommy Poppins app.

The New York City-based Mommy Poppins website for kid activities recently released its first app: Kids on the Go. The map-based app lets you search for fun family activities nearby, which can particularly help if you’re in an unknown nabe. Parents can limit results by using one of the nine category filters, such as “free,” “learn,” “food” or “indoor.” Those results then show up on your map as little interactive icons that offer a description of the activity and links for more information.

You can save favorite locations or places you’d like to visit later with the the “Saved Places” tab, as well “Like” locations after visiting.

The app covers the five boroughs and plans are in the works to expand it to New Jersey, Long Island, Westchester, Connecticut, Boston and Los Angeles.

The iOS app development got off the ground with a $6,000 Indiegogo crowdfunding campaign, according to Mommy Poppins executives.


Publish date: December 10, 2013 https://dev.adweek.com/digital/mommy-poppins-kids-nyc/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT