Most Americans Don’t Want to Pay For News

A recent survey conducted by Adweek/Harris Poll found that 4 out of 5 Americans would refuse to pay for online news. of those who’d pay, most (14%) would only pay less than $10 a month and only 2 out of a hundred would pay over $20 a month.

This data is based on pull of 2,105 adults in the US, which was conducted between March 29 and 31 of this year. These results are similar to a similar poll conducted in Canada, which found that 81% would not pay for news. This does not bode well for paywalls.

These numbers also reflect a drop in those willing to pay; a similar poll conducted in late 2009 found 23% willing to open their wallets.

image by secretlondon123



Publish date: April 29, 2011 https://dev.adweek.com/digital/most-americans-dont-want-to-pay-for-news/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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