As Game of Thrones nears its end, it became the hottest of Facebook IQ’s Hot Topics on Facebook for April, while late rapper Nipsey Hussle led Instagram for the month and barely trailed the HBO drama on Facebook.
Avengers: Endgame also heated up Facebook in the entertainment category in April, while Game of Thrones and Billy Ray Cyrus paced Instagram.
Late director John Singleton followed Hussle in the people category on both platforms.
Tiger Woods and Dwayne Wade were sports Hot Topics on Facebook last month, while sports fans on Instagram discussed Wade and Russell Wilson.
Mother’s Day and Earth Day were Facebook Hot Topics in the holidays and events category in April, while Instagrammers chatted up the latter, as well as the Boston Marathon.
Facebook users made Dove and Airbnb Hot Topics among brands last month, while Instagram was paced by Duolingo and the National Science Foundation.
Finally, in the food and drinks category, Facebookers had a taste for crème brûlée, while Instagram users quenched their thirst with vodka martinis and chowed down on Romanian cuisine last month.
Facebook IQ measured subjects that drove disproportionately high volumes of discussion on both social platforms, marking the latest in a Facebook-Adweek Hot Topics monthly series that began in 2015.
Check out the data-based graphics below to learn more about recent, topical social trends: