Move Over, Vegas Golden Knights: Here Come the Buffalo Sabres

There was a shift in Unmetric’s November analysis of NHL teams on Facebook, Twitter, Instagram

The Sabres were tops in the league in Facebook and Instagram growth for the month - Credit by Unmetric
Headshot of David Cohen

The Buffalo Sabres joined the Vegas Golden Knights in heating up the social ice among National Hockey League teams in November.

Social marketing firm Unmetric reported that the Sabres were tops in the league in Facebook and Instagram growth for the month, as well as Facebook engagement, while the Golden Knights led Twitter growth and engagement on Twitter and Instagram.

Unmetric examined its cross-channel reports for all 31 NHL teams from Nov. 1 through 30, and it also found that:

Unmetric

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david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: December 3, 2018 https://dev.adweek.com/digital/move-over-vegas-golden-knights-here-come-the-buffalo-sabres/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT