MPA Announces This Year’s Kelly Award Finalists For Best Magazine Advertising Campaigns

The Magazine Publishers of America have revealed this year’s nominees for the 29th annual Kelly Awards, which seek to honor “agency creative teams and advertising clients whose magazine ad campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives.”

This year’s nominees, from agencies like Vitro, mono and TDA Advertising & Design, seem to favor simplicity in design and stunning visuals.

This year also heralds the return of a live event — slated for May 18th — for the Kelly Award presentation rather than solely announcing winners online.

A full list of this year’s finalists appears after the jump. Be sure to visit the MPA’s Web site for images of each.


AGENCY: TDA Advertising & Design
CLIENT: 1% for the Planet
CAMPAIGN: Help Rock Stars Save the Planet

AGENCY: Arnold Worldwide
CLIENT: American Legacy Foundation/truth
CAMPAIGN: Do you have what it takes?

AGENCY: BBDO New York
CLIENT: Armstrong
CAMPAIGN: Unreal Campaign

AGENCY: Vitro
CLIENT: ASICS
CAMPAIGN: Sound, Mind, Sound Body

AGENCY: The Martin Agency
CLIENT: Barely There
CAMPAIGN: Concealers

AGENCY: mono
CLIENT: Blu Dot
CAMPAIGN: Good Design

AGENCY: GSD&M Idea City
CLIENT: BMW
CAMPAIGN: Diesel Reinvented

AGENCY: GSD&M Idea City
CLIENT: BMW
CAMPAIGN: An Expression of Joy

AGENCY: Crispin Porter + Bogusky
CLIENT: Buell Motorcycles
CAMPAIGN: Ruthless Engineering

AGENCY: Butler, Shine, Stern and Partners
CLIENT: Columbia Sporstwear
CAMPAIGN: Great Outdoors

AGENCY: Carmichael Lynch
CLIENT: Denver Museum of Nature
& Science
CAMPAIGN: Genghis Khan

AGENCY: BBDO New York
CLIENT: FedEx
CAMPAIGN: FedEx Cup Global Golf Sweepstakes

AGENCY: TDA Advertising & Design
CLIENT: FirstBank
CAMPAIGN: Free Checking for All

AGENCY: Crispin Porter + Bogusky
CLIENT: Gap
CAMPAIGN: Ready for Holiday Cheer

AGENCY: Goodby, Silverstein & Partners
CLIENT: Haagen-Dazs
CAMPAIGN: Haagen-Dazs Five

AGENCY: Carmichael Lynch
CLIENT: Harley-Davidson
CAMPAIGN: Harlistas

AGENCY: Goodby, Silverstein & Partners
CLIENT: Hyundai
CAMPAIGN: Hyundai Genesis Coupe Launch (Epic Lap)

AGENCY: Venables Bell & Partners
CLIENT: Intel
CAMPAIGN: Sponsors of Tomorrow

AGENCY: The Martin Agency
CLIENT: John F Kennedy Library
and Museum
CAMPAIGN: wechoosethemoon.org

AGENCY: Preston Kelly
CLIENT: Minnesota Zoo
CAMPAIGN: Africa

AGENCY: TIE O’Leary and Partners
CLIENT: Mothers Polish
CAMPAIGN: Rants

AGENCY: Goodby, Silverstein & Partners
CLIENT: Quaker
CAMPAIGN: Go Humans Go

AGENCY: Goodby, Silverstein & Partners
CLIENT: NBA
CAMPAIGN: Where Will Amazing Happen This Year?

AGENCY: Vitro
CLIENT: Taylor Guitars
CAMPAIGN: “Always to our Own Tune”

AGENCY: Vitro
CLIENT: Taylor Guitars
CAMPAIGN: “35th Anniversary” Trade Campaign

AGENCY: Euro RSCG Chicago
CLIENT: Valspar Paint
CAMPAIGN: Colors of Life



Publish date: April 6, 2010 https://dev.adweek.com/digital/mpa-announces-this-years-kelly-award-finalists-for-best-magazine-advertising-campaigns/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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