MTV’s Jersey Shore Fist Pumps Its Way Into Upfront Week


This week is one of the biggest in the television business, with all four broadcast networks and some of the biggest cable channels (ESPN, TNT, TBS etc) making their pitch to advertisers and media buyers. Yes, its upfront week.

But this year the upfront week party was crashed by eight tanned youngsters, screaming something about GTL. MTV, looking to generate buzz during the broadcast heavy week, threw a “Jersey Shore” party at the Edison Ballroom in midtown Tuesday night.

Bars served “Ron Ron Juice,” vodka-Red Bull and spiked lemonade, while food consisted of Italian favorites (spaghetti and meatballs, penne rigate) as well as beach food like hot dogs, chicken tenders, fries and pretzels.

The cast of “Jersey Shore,” Nicole “Snooki” Polizzi, Mike “The Situation” Sorrentino, Paul “DJ Pauly D” DelVecchio, Vinnie Guadagnino, Ronnie Ortiz-Magro, Sammi “Sweetheart” Giancola, Jenni “JWoww” Farley and Angelina Pivarnick (who left season one of the show after just a few episodes) were all in attendance.

Four audience members were pulled on stage to get “Jersey Shore” makeovers (pictured), and the cast participated in a question & answer session with the audience. The Q&A served mostly to let the cast trot out their catchphrases from season one (example: “Don’t fall in love at the Jersey shore!”), Though after Angelina gave advice on the correct way to “party,” fellow cast-mate Snooki zinged her, saying “You weren’t even on the on the shore! How would you know?” Oh snap.

There was also a fist pumping competition judged by the cast, who couldn’t help but participate themselves. Video is after the jump.


Below, a photo of MTV’s president of programming Tony DiSanto, along with the cast of “Jersey Shore.”



Publish date: May 20, 2010 https://dev.adweek.com/digital/mtvs-jersey-shore-fist-pumps-its-way-into-upfront-week/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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