Messenger Day: Facebook Messenger’s Take on Snapchat Stories, Instagram Stories?

Is it time for the Facebook Messenger version of Snapchat Stories and Instagram Stories?

Is it time for the Facebook Messenger version of Snapchat Stories and Instagram Stories?

Reader Franciszek Georgiew, founder of Poland-based social media agency Social Tigers, shared the screenshots below with SocialTimes of a new Messenger feature called Messenger Day.

UPDATE: A source familiar with the test told SocialTimes Facebook often tests features in certain countries before launching them globally, adding that there is no timing for an expanded launch of Messenger Day, nor is it guaranteed that the feature will launch at all.

And a Facebook spokesperson said in a statement emailed to SocialTimes:

We know that people come to Messenger to share everyday moments with friends and family. In Poland, we are running a small test of new ways for people to share those updates visually. We have nothing more to announce at this time.

According to Georgiew, Messenger Day appears over the recent conversations section of Messenger, displaying tiles atop the screen with topics to post on and “days” of users’ friends.

Swiping up opens the camera, and users can prepare and curate their content, which remains live for 24 hours, Georgiew said, adding that the feature basically mimics Snapchat Stories and Instagram Stories, but with no filters or memories (although older photos from users’ camera rolls can be included).

Stickers are prominent within Messenger Day, as Georgiew said large groups of stickers and themes cover almost the entire screen, labeled as “Your Feelings.”

MessengerMyDay1 MessengerMyDay2 MessengerMyDay3 MessengerMyDay4

Georgiew shared his opinion of Messenger Day:

(The user interface) is really poor, on every level–nothing like Instagram Stories. I think Facebook is trying to hijack some Snapchat users with both Instagram and Messenger stories and stop the growth of the application. Looking at the stickers, it’s 100 percent targeted to younger demographics–really full of colors, big, noisy, really invasive.

Readers: What was your initial reaction to this potential Messenger Day feature for Facebook Messenger? David Cohen is editor of Adweek's Social Pro Daily.
Publish date: September 30, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT