MySpace iPhone and Android SDKs Go Live

Along with a number of other developer initiatives, MySpace recently released software development kits for both the Android mobile operating system and the iPhone. Apps on those platforms will now be able to connect their users directly to MySpace.

Like features of Facebook’s platform, the MySpace SDK accomplishes a couple of basic tasks: logging users into and out of MySpace, and finding their friends. It can also upload photos or videos, and update the user’s status.

However, MySpace also notes that it will be adding new features over the coming weeks. There’s no word of exactly what those features will be, but we wouldn’t be surprised to see the social network using mobile to help along its transformation into a gaming-heavy site.

Last week, we mentioned MySpace’s new Games Lab initiative, in which it will bring outside developers to work in its offices for a month or more. And earlier in the year, it announced that it would award a million ad impressions to the best games using Scoreloop, a mobile social gaming platform that has integrated MySpace.

For now, the opportunity to become the “social” component of mobile gaming is still wide open. Publishers like Ngmoco with its Plus+ network, white-label platforms like Scoreloop, and Apple with its forthcoming Game Center have all put in their bids to become the social connector. But it’s unlikely we’ll see the real winners surface for another few months, so MySpace has time to make its bid.

Publish date: May 25, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT