MySpace Names Rosenbaum CFO

MySpace has tapped Mark Rosenbaum, a corporate finance veteran with experience in both Hollywood and publishing circles, as its new chief financial officer.

Rosenbaum most recently consulted on business intelligence and financial management at MGM. During his 20-year career, he’s held the top corporate finance job at Gemstar-TV Guide and was previously svp of international free/basic TV distribution and U.S. networks for Twentieth Century-Fox.

In his newly created role, Rosenbaum will report to MySpace’s recently installed CEO Owen Van Natta — who will likely lean on the CFO as he seeks to shift MySpace toward his stated goal of becoming an “entertainment portal.”

Of course, Rosenbaum arrives at the News Corp.-owned social network during a time of heavy transition, and the company underwent major structural and managerial changes over the summer.

Van Natta believes that Rosenbaum’s varied experience will be an asset as MySpace reinvents itself. “Having led companies at every stage of their development, Mark understands both startup culture and mature businesses, and is well suited to guide MySpace’s financial organization through its next phase of growth,” he said.

Publish date: October 5, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT