Myspace Introduces New Web Series, President

It’s been a heck of a month so far for Myspace. First came the news that the service registered in January its first comScore uptick in a year, and that a music player introduced at the end of 2011 has helped the company attract one million new users.

Today, the party continues with both the launch of a Web series, Wolfpack of Reseda, and the announcement of a big executive hire. Roger Mincheff, senior vice president of branded entertainment at Fox Filmed Entertainment, is coming on board as president of Myspace Entertainment. From today’s press release:

“Roger is the perfect choice to launch Myspace Entertainment. In a short period of time Roger’s brought major brands to Myspace and is on his way to creating a slate of engaging and relevant content for the online community,” said Tim Vanderhook, CEO, Myspace. “Roger’s impressive track record at Fox speaks for itself, and his addition to our growing leadership team continues to build strong and positive momentum for Myspace.”

The horror comedy Wolfpack was co-produced with Kia Motors America and Fox Digital Entertainment. Set to run for eight episodes, it tells the story of twentysomething animal control officer Ben March, who becomes a Reseda“alpha dog” after being bitten by a strange creature.

[To watch the first episode of Wolfpack of Reseda, click here]

@hollywoodspin Richard Horgan is co-editor of Fishbowl.
Publish date: February 16, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT