Mythbusters Adam Savage, Jamie Hymeman Join New Media Fray

Discovery Channel’s long-running science series “Mythbusters” has long had plenty of geek cred. Much of that can be chalked up to hosts Adam Savage and Jamie Hyneman, who put their special effects experience to good use busting myths.

Now, thanks to a new deal with Discovery and BermanBraun, the duo will be expanding their geek empire to new media and new platforms.

As part of the deal, Hyneman and Savage will become co-executive producers of “Mythbusters,” and will work with BermanBraun on developing new television series.

More relevant to the WebNewser audience: Hyneman and Savage are creating a new “branded web initiative” with BermanBraun, as well as video games and a live stage show.

Specifics about the web initiative were not released, but WebNewser will bring you more information when we get it.

“Mythbusters” is already more tech savvy than most television series, having had an iPhone app since last year, and an iPad app when the device launched earlier this year.

“We’re excited not only to continue on the “MythBusters” series for Discovery, but also to expand our reach into additional opportunities in television, the internet, touring, video games and more,” said Hyneman in a statement. “We could not have accomplished this escalation without the dedicated efforts of our entire team, and we’re also extremely grateful to Discovery for their continuing expressions of confidence.”

The press release is after the jump.

DISCOVERY COMMUNICATIONS AND MYTHBUSTERS’ JAMIE HYNEMAN AND ADAM SAVAGE ANNOUNCE NEW AGREEMENT TO DEVELOP AND PRODUCE MULTIPLE NEW SERIES FOR DISCOVERY CHANNEL WITH BERMANBRAUN

LOS ANGELES, CA, — Jamie Hyneman and Adam Savage, co-hosts of Discovery Channel’s MythBusters series, have signed a multi-year deal to co-executive produce the popular science show. In addition, Hyneman and Savage have formed a new production company and they will team with BermanBraun to develop and create additional television series with Discovery Channel.

Building on their production activities, Hyneman and Savage will extend their activities to video games and a live show to take on tour around the country. The duo, along with BermanBraun, also will create and produce a new branded web initiative.

“We’re excited not only to continue on the MythBusters series for Discovery, but also to expand our reach into additional opportunities in television, the internet, touring, video games and more. We could not have accomplished this escalation without the dedicated efforts of our entire team, and we’re also extremely grateful to Discovery for their continuing expressions of confidence.” said Jamie Hyneman.

“Adam and Jamie infuse science with their special brand of humor, tenacity and passion,” said Clark Bunting, President and General Manager of Discovery Channel and President of Science Channel. “Now that they are taking on co-executive producer roles, viewers are guaranteed to see even more of their smart and engaging personalities throughout the new shows.”

Lloyd Braun and Gail Berman said: “Jamie and Adam have a truly special appeal and speak to a dedicated and wide-ranging audience. We are excited about developing new series, which speak to that audience and continue to build on the unique Jamie and Adam brand.”

MythBusters, the longest running series on Discovery Channel, which airs on Wednesdays at 9PM ET/PT, is produced by Australian producer Beyond Productions, and began airing on the network in 2003. Dan Tapster is the executive producer for Beyond Productions; Tracy Rudolph is the supervising producer for Discovery Channel.

William Morris Endeavor will package and represent all new series and represent the pair in all other platforms and ancillaries. Hyneman and Savage are currently working with WME on developing the live show to take on tour later this year.



Publish date: May 24, 2010 https://dev.adweek.com/digital/mythbusters-adam-savage-jamie-hymeman-join-new-media-fray/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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