National Geographic Turns Its Instagram Account Over to Women of Impact

The November issue of the magazine was the first to be written and photographed exclusively by females

33 of the 49 women in the Parliament of Rwanda Yagazie Emezi/National Geographic

National Geographic is turning its Instagram account over to the women this week.

The science, adventure and exploration content publisher is celebrating its Women of Impact month, highlighted by the November issue of its magazine, which debuted Oct. 15.

National Geographic director of Instagram Josh Raab said in an interview that this issue of the magazine was the first to be written and photographed exclusively by women, with the stories focused on women, from the front cover to the back cover.

The publisher said in a release, “The November issue, which kicks off the magazine’s yearlong celebration of women who fearlessly push boundaries and inspire the next generation of changemakers, is available online now. Throughout the year, National Geographic will explore the lives of women and the massive changes underway for girls and women around the globe across print, digital and broadcast platforms.”

National Geographic

Other elements of Women of Impact include a documentary on National Geographic Channel and a museum exhibit.

Starting Wednesday and running through Sunday, National Geographic’s female photographers will helm its Instagram account, posting content focused on women, including Stories.

“It was a great opportunity to highlight some of the incredible female photographers we have,” Raab said. “We are always looking for innovative opportunities and trying to push the boundaries of how you can use Instagram.

Over 30 female photographers are participating in the @natgeo takeover, including:

Lynsey Addario: U.S. Marine Corps Cpl. Gabrielle Green hefts a fellow marine as they ready for deployment on a Navy ship at Camp Lejeune, N.C.

Lynsey Addario/National Geographic

Lynn Johnson: A mother of three at 23, Mpayon Loboitong’o herds her family’s goats on her own. After her husband left to find work in Nairobi, she was told he’d been killed there. Her other full-time job: charting animal movements for Save the Elephants.

Lynn Johnson/National Geographic

Erika Larsen: Portrait of oceanographer and National Geographic explorer-in-residence Syliva Earle.

Erika Larsen/National Geographic

Cristina Mittermeier: “When this sperm whale—an old matriarch, judging by the many scars in her body—started slowly swimming away, I found myself riding the strong current she created with her massive fluke. She knew I was right behind her, but she didn’t seem to mind.”

Cristina Mittermeier/National Geographic

Hannah-Reyes-Morales: Marta, a survivor of assault, sits with her husband, Apolinar, in their home. Marta describes Apolinar’s support as instrumental to her healing. Marta is part of the Malaya Lolas, a group of grandmothers in the Philippines who were collectively assaulted more than seven decades ago in a mass rape during the Second World War.

Hannah-Reyes-Morales/National Geographic

Maggie Steber: Family portrait of Robb and Alesia Stubblefield and their 21-year-old daughter, Katie, at their apartment in the Ronald McDonald House in Cleveland in January 2018. Katie received a full face transplant in 2017.

Maggie Steber/National Geographic

Ami Vitale: Mary Lengees, one of the first female elephant keepers at Reteti Elephant Sanctuary in northern Kenya, caresses Suyian, the first resident.

Ami Vitale/National Geographic David Cohen is editor of Adweek's Social Pro Daily.