National Journal’s Complete Overhaul: 40 New Hires, Digital Focus

Four months from now you won’t recognize National Journal. “We’re fundamentally changing the way we do journalism,” said a representative for the organization when asked to elaborate on the newsroom shakeup that began last month.

Rumblings and rumors of National Journal‘s distress came to head in late April when the publication offered all of their 106 editorial employees buyout packages. But today, National Journal began unveiling their new plan to FishbowlDC.

So where does the new National Journal fit in the Washington media landscape?

“We will be the authority. We’re focusing on predictive intelligence to help people do their jobs better,” said NJ Chief of Staff Kim Mosser.

NJ doesn’t expect to have their buyout process wrapped until the end of this month but the publication is already embarking on a nationwide talent search to hire 40 new employees – more employees than the group expects will take the “very generous” buyouts.

NJ‘s new direction will have a strong emphasis on digital. The new and remaining talent will need to be strong multimedia journalists.

“We’re not offering buyouts because we are downsizing our newsroom. We’re simply ensuring that everyone who remains has a place in our new web-focused plan.”