In what can only be seen as a sign of the times, the National Newspaper Association (NNA) is shutting down its national ad sales company Newspaper National Network (NNN).
According to a memo from the NNA, the NNN is on track to lose about $1 million for the first half of this year, and it’s time to close up shop.
The NNN was founded in 1994 by 25 of the nation’s top newspaper companies as an easy way for advertisers to get ads across multiple newspapers in a single buy.
The void left by the NNN will be filled by Nucleus Marketing Solutions, a company backed by Gannett, Tribune Publishing, Hearst and McClatchy. As Poynter notes, while NNN focused on print, Nucleus is digital-first.