NativeX partners with SEGA for expansion of mobile ad network

Image via NativeX

Mobile advertising network NativeX has announced a partnership with SEGA of America and SEGA of Europe to bring NativeX’s advertising technology to the developer’s Sonic Dash. NativeX specializes in native advertising in mobile games, and will help SEGA continue its expansion on mobile.

NativeX provides multiple ad formats to developers via a single SDK. New ad formats are added to the platform automatically, allowing developers to choose from options including interstitial, banner or rich media ads, as well as offer walls and HD video content, all without re-downloading the SDK.

“We are very excited to be working with a company with as rich of a history in gaming as SEGA,” said Robert Weber, NativeX’s co-founder and senior vice president of business development, in a company statement. “It’s one of the most respected, creative [companies] in the industry, and we look forward to helping SEGA further grow its mobile business with innovative advertising solutions.”

While this partnership only covers Sonic Dash for now, there is the possibility for an expansion of the partnership into other SEGA games in the future.

“Creating an amazing gaming experience for our customers is our top priority. NativeX truly understands the challenges of protecting the user experience while monetizing through advertising.” added Mike Evans, Senior Director of Digital Marketing at SEGA. “We were able to improve the UX dramatically in one week by testing and optimizing our ad formats and placements.”

Sonic Dash (our review) is a 3D endless runner that sees Sonic running away from the screen, collecting coins and avoiding enemies for as long as possible to earn points. The game is now available to download for free on iOS.

More information on NativeX’s mobile advertising network is available on the company’s website.