Healthy-lifestyle magazine Natural Solutions today posted a note on its website saying that it is discontinuing publication. The June 2010 issue will be the magazine’s last.
“The management team is working to create an orderly shutdown of this business unit, and most of the staff of the magazine is no longer with the company,” says the note, which cited a tough advertising environment and “generally weak market conditions for print publications” as reasons for the shutdown. Natural Solutions, formerly known as Alternative Medicine, had been publishing since 1994.
Boulder, Colo.-based InnoVision Health Media, the parent company of Natural Solutions, was bought out of bankruptcy by New York private-equity firms American Securities and ACI Capital in April. Other InnoVision magazines and academic journals are not affected by the decision, Natural Solutions said.