NBA League Pass Taps Into Google’s Android

For its new season, The National Basketball Association is bringing hundreds of live games to smartphones.

The league on Thursday (Oct. 29) announced the launch of mobile version of its NBA League Pass product—which enables fans to view live out-of-market games on TV or on the Web. The new NBA League Pass Mobile is available on both Google’s fast-growing Android mobile platform and Apple’s App Store for $39.99. Besides access to 40-plus live games per week, NBA fans will be able to replay full league games on their cell phones for up to 48 hours.

The NBA is looking to eventually offer the same product to Blackberry users, said officials.

In addition to the new version of the League Pass product, the NBA has also launched a enhanced version of its mobile application NBA Game Time. That app, which cost users $9.99, provides users with on demand video, game statistics, league news and access to NBA Twitter feeds.

NBA Game Time is available via Google’s Android Store, iTunes’ App Store, and Blackberry’s competing App World—making it the first major sports organization to offer an app on all three platforms. The previous version of Game Time, now known as NBA Game Time Lite, is still available on all three platforms for free.

Publish date: October 29, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT