NBC ‘Fires’ Donald Trump Over Immigration Comments

"Whatever they want to do it OK with me."

Donald Trump will now have to ban all NBCUniversal employees from his golf club.

The reality star, who threatened to sue Univision for ending its partnership with his Miss Universe event, has been “fired” by NBC, which will continue to run The Celebrity Apprentice in some form without his participation.

Our sister site TVNewser has competing statements on the matter. From NBC:

At NBC, respect and dignity for all people are cornerstones of our values.

Due to the recent derogatory statements by Donald Trump regarding immigrants, NBCUniversal is ending its business relationship with Mr. Trump.

To that end, the annual Miss USA and Miss Universe Pageants, which are part of a joint venture between NBC and Trump, will no longer air on NBC .

In addition, as Mr. Trump has already indicated, he will not be participating in “The Celebrity Apprentice” on NBC.

“Celebrity Apprentice” is licensed from Mark Burnett’s United Artists Media Group and that relationship will continue.

Trump then tried to spin it as a matter of principle:

“I’ve had a great relationship with [NBC]. They didn’t want me to run because they wanted to do The Apprentice. As you know, they renewed The Apprentice. I just told them, I cannot do The Apprentice because of the fact I’m running. As long as I’m running for president, they were not happy with it.

Now with my statements on immigration, which happen to be correct, they are going to take a different stance and that’s okay. Whatever they want to do is okay with me. I’ve had a lot of great relationships with NBC. I think as far as ending the relationship, i have to do that because my view on immigration is much different than the people at NBC.”

As Adweek’s Jason Lynch notes, Trump has long had problems of some kind with his employer:

ICYMI, Trump claimed earlier this month that Mexicans entering the U.S. are “bringing drugs. They’re bringing crime. They’re rapists.”

No word on whether the Republican Party wants to maintain its “business relationship” with Mr. Trump or whether The New York Observer will publish his inevitable op-ed.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.