NBC Waves Goodbye to Donald Trump

Trump's inflammatory ways finally catch up with him.

You may recall, back during the 2012 election cycle, when Donald Trump teased the press with the catnip of a Trump presidential bid, there was speculation that his rumored and never realized bid was a stunt to drive up ratings for his business interests, specifically, The Apprentice series.

Funny then, now that Trump is officially running this time around, his political ambitions may be hurting his business ambitions.

In an announcement today, NBCUniversal became the second network, after Univision last week, to drop Trump after incendiary comments Trump made earlier this month about Mexican immigrants — at his presidential announcement, no less. The network will no longer air the Miss USA and Miss Universe Pageants, which are “part of a joint venture between NBC and Trump.”

Celebrity Apprentice, however, will remain on the network. Since it is licensed by United Artists Media Group, NBC won’t be adding to Trump’s bottom line. Technically. Celebrity Apprentice is expected back on the NBC airwaves in early 2016, with a host TBD.

Publish date: June 29, 2015 https://dev.adweek.com/digital/nbc-waves-goodbye-to-donald-trump/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT