Nearly half of Instagrammers use Android

Instagram today announced that nearly half of the service’s users are active on Android. The company reported 100 million monthly active users in February.

Today’s news comes on the one-year anniversary of Instagram launching a version of its app for Android. Many had been awaiting the release after nearly a year and a half of Instagram being iPhone only. The company says it had more than 1 million people download the Android app on the first day it was available.

Instagram could see even more growth on Android with Facebook’s anticipated new release for the platform. The social network is expected tomorrow to announce a new homescreen application that would put its apps, including Instagram, front and center on users’ devices. The images below comes from 9to5Google.

Today’s milestone announcement also comes just a day after Facebook Director of Mobile Partnerships Emily White announced she is taking on a role as Instagram director of operations. White could be key in helping the company develop a monetization strategy as it grows.

Facebook first announced its plan to buy the photo sharing company on April 9, 2012. The team has moved to Facebook’s headquarters in Menlo Park, Calif., but the company operates semi-independently with co-founder Kevin Systrom remaining CEO. Instagram has been trying to expand its team, according to new job listings.

Publish date: April 3, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT