New Adobe Offering Helps Small and Mid-Sized Businesses Sell Beyond Amazon

It’s from commerce platform Magento

A new offering from these companies helps Amazon sellers manage their businesses. - Credit by Adobe, Magento
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Software company Adobe is introducing Magento Commerce-branded stores, which it says will help Amazon sellers set up storefronts outside of the ecommerce giant “in record time” and provide a superior experience to customers.

The offering is available through commerce platform Magento, which Adobe acquired last year for $1.7 billion. It is now part of the Adobe Experience Cloud, which runs on Amazon Web Services.

A rep said this will help merchants expand past Amazon with a direct-to-consumer offering.

In a statement, Adobe said the new offering delivers faster page load times and better conversions, as well as scalability for busy shopping days like Cyber Monday. In addition, integration with tools like Amazon Pay and Fulfillment by Amazon provide “the added convenience of secure payments and fast shipping services for shoppers.”

Magento Commerce users will have access to over 300,000 developers and 4,600 commerce extensions.

“Native integrations automatically sync product specs and attributes stored in Amazon Marketplace,” Adobe said in the release. “Amazon.com merchant tools such as payments processing from Amazon Pay, hosting by AWS and more, can eliminate the need for custom development and integration work, saving sellers time and money. With Magento Business Intelligence, merchants can also measure success from the start and take action on data insights.”

The offering is designed to help people grow their businesses and manage their online presences across Amazon and their own storefronts.

“Small and mid-market businesses are taking direct ownership over how they manage customer experiences to differentiate, grow and build loyalty,” said Jason Woosley, vice president of commerce product and platform at Adobe, in a statement. “Our work with Amazon empowers this large community of sellers to get closer to their customers while saving them time and money on development.”

Fernando Alegria, CEO of Amazon seller Optimus GPS Tracker, added, “A standalone storefront will fuel our growth and help build closer relationships with customers. With the new Magento Commerce offering, we were open for business in just a few weeks.”

The new offering is available in North America and will expand to Europe “in the coming months.”


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@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.