New AR Capabilities Are Coming to Snapchat’s Lens Studio

The experiences they enable could previously be created only by Snap designers

The new segmentation template in Snapchat's Lens Studio Snapchat

Snapchat introduced some new capabilities for the templates in its Lens Studio, opening up experiences that could previously be created only by Snap Inc. designers.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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