New Media Index: Bloggers’ Attention Divided Between Three Topics

There was a rare three-way tie atop the list of most-shared topics in news links from blogs — the Icelandic volcano, the April 10 plane crash that killed Polish President Lech Kaczynski, and President Barack Obama’s handling of the media at the nuclear summit — while Google ruled the Twitter list, and the most viewed news and politics video on YouTube was news footage from Russia Today shortly after the crash that claimed Kaczynski, according to the Pew Research Center’s Project for Excellence in Journalism’s New Media Index for the week of April 12-16.

The three-way tie in the blogosphere, each accounting for 13 percent of shared links, was followed by: a story in The Washington Post about children dying due to being left in the back seats of cars; and a Los Angeles Times piece about insurance companies still being able to hike their rates despite the recently passed health care legislation, each at 9 percent.

Google-related stories accounted for 28 percent of links shared via Twitter, followed by: Twitter at 9 percent; a report on FOXNews.com about a British game company’s joke of including an “immortal soul clause” in its terms and conditions, at 8 percent; former astronaut Neil Armstrong’s criticism of Obama’s changes to NASA’s space plan, at 7 percent; and a CNET item about the former head of Amazon’s music division, Scott Ambrose Reilly, ripping into online-music-industry peers, at 5 percent.


The Russia Today coverage of the plane crash was followed on YouTube by: a first-person video by Philip Defranco during which he discusses issues such as technology and torture; raw footage from the Polish plane-crash site; Spanish soccer highlights of Barcelona’s Lionel Messi scoring four goals in a Champions League victory over Arsenal; and a parody of a recently released Nike commercial featuring Tiger Woods.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 22, 2010 https://dev.adweek.com/digital/new-media-index-bloggers-attention-divided-between-three-topics/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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