New Media Index: Confusion Over Scrabble Invades Blogosphere

A misunderstanding over a new game from Mattel called Scrabble Trickster that led readers to believe the toy company was changing the rules of 72-year-old mainstay Scrabble was the most-shared topic in news links from blogs, while the Apple iPad tablet topped the Twitter list, and the most viewed news and politics video on YouTube was a clip of Rep. Hank Johnson (D-Ga.) saying he was concerned that the island of Guam might “tip over” due to overpopulation, according to the Pew Research Center’s Project for Excellence in Journalism’s New Media Index for the week of April 5-9.

The Scrabble misunderstanding accounted for 23 percent of news links shared via the blogosphere last week, and it was followed by: Virginia Gov. Robert F. McDonnell’s proclamation that April would be Confederate History Month in his state, at 22 percent; a slide show of the Peeps Show diorama contest in The Washington Post, at 10 percent; a report from the British Broadcasting Corp. about the video on Wikileaks that appeared to show Iraqi civilians killed by the U.S. military in 2007, at 7 percent; and the Federal Court decision against net neutrality, at 6 percent.

The iPad accounted for 33 percent of Tweeted links, and it was followed by: Columbia University’s decision to begin offering a combined engineering and journalism degree, at 9 percent; the new Pure and Turtle phones from Microsoft, at 6 percent; Anastasia Beaumont-Bott, the founder of the United Kingdom’s conservative Tory party’s biggest gay-rights organization, announcing that she would vote for the Labour party instead in the upcoming general election, also at 6 percent; and with 6 percent, as well, a CNET item on Conan O’Brien’s use of social media to gain leverage in negotiations for future TV opportunities.

On the list of news and politics videos shared via YouTube, Johnson’s curious statement was followed by: Rep. Phil Hare (D-Ill.) saying he doesn’t worry about the Constitution during a defense of the health care reform bill; a Web ad by the National Republican Senatorial Committee attacking President Barack Obama and Congressional Democrats; sheriff deputies and a bail-bonds enforcement officer entering a woman’s home in Bakersfield, Calif., without a warrant; and footage from CBS News of a Peep Show art exhibit in Stevens Point, Wis. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 15, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT