New Video Platform for Financial Times Web Site

FT.com is launching a new platform for video today. Users will get better navigation and the use of video on a broader range of devices, they say. Advertisers get better targeting of content.

From the press release:

“The new platform will allow greater targeting of relevant content for advertisers, as well as displaying pre-roll advertisements in the dynamic widescreen 16:9 format. FT.com will be using the new platform to tailor video content to the newest consumer electronic devices, including mobile phones, e-readers and tablet computers including the iPad, offering FT.com’s award-winning content on more formats than ever before.

“The new technology, developed in conjunction with the cloud-based online video platform Brightcove, will also offer FT.com users new viewing and sharing options that will further enhance the FT.com user experience while also enabling shorter content production cycles.”



Publish date: April 28, 2010 https://dev.adweek.com/digital/new-video-platform-for-financial-times-web-site/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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